WHOLESALE MASTERY IS THE MEANS TO ACCELERATE PROFITABLE GROWTH
1) Product Innovation – Can’t Play the Premium Brand Game Without It
3) Customer Experience – Identify and Optimize the Brand-Defining Moments
5) Brand Equity – The Most Valuable, Sustainable Competitive Advantage
7) Aligned Partners – Who You Sell To Matters
2) Brand Story – Great Brand Story is a Story Others Share for You
4) Brand Attention – Right Message in the Right Place at the Right Time
6) Channel Management – Right Product in the Right Place
8) Core Category Share – You Get the Most Dollars Spent at Aligned Partners
CREATING WHOLESALE PARTNER ALIGNMENT IN THE NEW ENVIRONMENT OF ATTENTION SCARCITY AND PRODUCT ABUNDANCE
What I’ve Learned
- Brands generally think of this as an outward focused strategy, but it must be coordinated within the organization to be effective.
- It is the responsibility of the brand to create a price stabilized market environment, to drive revenue without the need to discount, not the retailers.
- If internal systems and processes—especially between Leadership, Sales, and Direct-To-Consumer (DTC) Ecommerce departments—are siloed, executing the external dynamics of product distribution, and pricing, are fatally flawed from the start.
- The shortcomings of self diagnosis with associated internal systems and processes are the root cause of the self-inflicted unforced errors that lead to The Commoditization of Premium Brands.
What Vision Werks Offers
- We have decades of in-the-trenches foundational knowledge of what it takes to build a successful, in-demand, premium consumer brand and effectively manage distribution channels.
- Those experiences have formed the basis for our integrated Wholesale Partner Alignment Framework, that has been further refined over years with leading premium consumer brands.
- The Wholesale Partner Alignment Framework mitigates the cost, risk, and uncertainty of trial-and-error tactics that result from piecing together a patch work of homegrown processes, and frequently ineffective, disparate 3rd party ‘solutions’.
SYSTEMS FOR MASTERING WHOLESALE
Moving Business And People Forward
WHEN WHOLESALE PARTNER EXECUTION FAILS
“Most sales leadership has not properly evolved for the vicious forces of online E-commerce”
“12% of respondents strongly agreed their leaders had the right mindset, 9% strongly agreed their leaders had the proper skills to lead in the digital economy.”
‘I know they’re toxic, I can’t lose the revenue’
‘Do What it Takes to Hit the Number’
‘We’ve Always Done it this Way’
Ill Conceived Ecommerce & Amazon Strategies
Using MAP as a Weapon
Every Order is a Good Order
RECENT CLIENTS AND FOUNDATIONAL HERITAGE
Vision Werks in your inbox
“Working with you at the fundamental level in addressing root cause and making the hard decisions to set brands up for success should be a prerequisite for becoming an Indigitous client!”
“You started the brand protection industry”
