WHOLESALE PARTNER EXECUTION MAKES OR BREAKS A PREMIUM BRAND
Product Innovation – Table stakes
Brand Equity – The most valuable, sustainable competitive advantage
Customer Experience – A complete understanding of why your consumer buys
Channel Management – The linchpin for success, primary area of self-inflicted errors
Brand Story – The brand IS the story told
Capturing Attention – Attention is scare and it’s the mother resource
Strategic Partners – Who you sell to matters
Category Share – Core category leadership with Strategic Partners
Outcome: Accelerated Profitable Growth – Successfully pivot from the outdated, brand killing ‘Revenue Attainment at Any Cost’ mindset.
CREATING WHOLESALE PARTNER ALIGNMENT IN THIS NEW ENVIRONMENT OF ATTENTION SCARCITY AND PRODUCT ABUNDANCE
What I’ve Learned
Brands generally think of this as an outward focused strategy, but it must be coordinated within the organization to be effective.
If internal systems and processes—especially between Leadership, Sales, and Direct-To-Consumer (DTC) Ecommerce departments—are siloed, executing the external dynamics of product distribution, and pricing, are fatally flawed from the start.
The shortcomings of internal systems and processes are the root cause of the self-inflicted unforced errors that lead to The Commoditization of Premium Brands.
Why It Matters
It is the responsibility of the brand to create a price stabilized market environment, to drive revenue without the need to discount, not the retailers.
We have decades of in-the-trenches foundational knowledge of what it takes to build a successful, in-demand, premium consumer brand and effectively manage distribution channels.
Those experiences have formed the basis for our integrated Wholesale Partner Execution Framework, that has been further refined over years with leading premium consumer brands.
The DecisionsGPS Wholesale Partner Execution Frameworkmitigates the cost, risk, and uncertainty of trial-and-error tactics that result from piecing together a patch work of homegrown processes, and frequently ineffective, disparate 3rd party ‘solutions’.
WHOLESALE PARTNER EXECUTION METHODOLOGY
The Levers That Move The Business Forward
“I hear everything you’re saying, I love it and I don’t think I’ve ever had a guest pull together so much of what we talk about here on the podcast like you!”