Download: Questions Brand Leaders Must Ask Themselves (PDF) CUSTOMER Are you viewing retailers as customers or as partners in delivering your intentional customer experience? A sale is not a sale until the gear is in the [...]
Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy? The Violence of the Customer Experience [...]
Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]
