Problems client expressed holding them back from competing in the digital economy. We partnered in applying systems and processes to help them navigate the transition to successful go-to-market strategies and behaviors!
Decades without best practices, doing it the way we’ve always done it
Old school go-to-market behavior of turning boxes
Escalating Internet price erosion
No defined Internet strategy and standards
No defined Amazon approach or strategy
B2C Ecommerce growth limited
MAP impossible to manage and enforce
Ineffective ‘whack-a-mole’ results and high resource commitment from current Internet monitoring provider
80% of retailers doing 20% of revenue damaging key 20% who deliver 80% of revenue
Unknown day to day retailer tangibility
NO visibility to indirect Distributor Dealers
Retailer paperwork archive in mystery boxes
Analog onboarding and credit process taking 4-6 weeks to secure new retailers
Current CRM ‘campaign based’ tools not applicable to effectively managing ongoing retailer relationships
Selling same product assortment to all retailers without channel strategies
Sales team commitments invisible until relationship crisis, they come due or team member departure
IT & Finance demanding 21st century systems
21st century go-to-market systems and processes
21st century go-to-market behavior of turning profit
Stabilized Internet pricing
Tight curated line-up of authorized Internet sellers vetted to transparent standards
Engaged Amazon relationship with tight high performance line-up of authorized 3P and FBA sellers
B2C eCommerce sales growing 45+% month over month
Doing what they said they were going to do and proving their commitment everyday, implementing the policy as written, regardless of violator
MAP/UP policy organization education, supporting execution tools and team support for enforcement action.
Internal resources efficiently and effectively suppressing unauthorized sellers with accurate, integrated authorization database & monitoring
Complete reauthorization of Direct Dealers, Indirect Dealers and Distributors vetted to transparent standards, denying/terminating bad revenue resellers with product assortments aligned to channels
Deployed cloud based CRM platform specifically designed to manage ongoing retailer relationships
Retailer populated business profiles, contacts, email addresses, company URLs and marketplace stores URL
Captured & structured into transparent, actionable & organizationally accessible information
End-to-end paperless onboarding with credit application, tax ID upload, financial documents upload, credit agreement execution and 3rd party SecureVault for risk free sensitive financial information archive.
Digital Access Management (DAM) to store and organize digital content (Agreements, Schedules, MAP/UP Policy, MAP/UP Price Grids, images, photos, creative files, video, audio, presentations, documents and more) for retailers and distributors to access, retrieve and share 24/7/365 with secure, credentialed access.