Problems client expressed holding them back from competing in the digital economy. We partnered in applying systems and processes to help them navigate the transition to successful go-to-market strategies and behaviors!

PROBLEMS:

  • Decades without best practices, doing it the way we’ve always done it
  • Old school go-to-market behavior of turning boxes
  • Escalating Internet price erosion
  • No defined Internet strategy and standards
  • No defined Amazon approach or strategy
  • B2C Ecommerce growth limited
  • MAP impossible to manage and enforce
  • Ineffective ‘whack-a-mole’ results and high resource commitment from current Internet monitoring provider
  • 80% of retailers doing 20% of revenue damaging key 20% who deliver 80% of revenue
  • Unknown day to day retailer tangibility
  • NO visibility to indirect Distributor Dealers
  • Retailer paperwork archive in mystery boxes
  • Analog onboarding and credit process taking 4-6 weeks to secure new retailers
  • Current CRM ‘campaign based’ tools not applicable to effectively managing ongoing retailer relationships
  • Selling same product assortment to all retailers without channel strategies
  • Sales team commitments invisible until relationship crisis, they come due or team member departure
  • IT & Finance demanding 21st century systems

SOLUTIONS:

  • 21st century go-to-market systems and processes
  • 21st century go-to-market behavior of turning profit
  • Stabilized Internet pricing
  • Tight curated line-up of authorized Internet sellers vetted to transparent standards
  • Engaged Amazon relationship with tight high performance line-up of authorized 3P and FBA sellers
  • B2C eCommerce sales growing 45+% month over month
  • Doing what they said they were going to do and proving their commitment everyday, implementing the policy as written, regardless of violator
  • MAP/UP policy organization education, supporting execution tools and team support for enforcement action.
  • Internal resources efficiently and effectively suppressing unauthorized sellers with accurate, integrated authorization database & monitoring
  • Complete reauthorization of Direct Dealers, Indirect Dealers and Distributors vetted to transparent standards, denying/terminating bad revenue resellers with product assortments aligned to channels
  • Deployed cloud based CRM platform specifically designed to manage ongoing retailer relationships
    • Retailer populated business profiles, contacts, email addresses, company URLs and marketplace stores URL
    • Captured & structured into transparent, actionable & organizationally accessible information
    • Electronic agreement, schedule, addendum execution, MAP/UP policy acknowledgement
    • End-to-end paperless onboarding with credit application, tax ID upload, financial documents upload, credit agreement execution and 3rd party SecureVault for risk free sensitive financial information archive.
    • Digital Access Management (DAM) to store and organize digital content (Agreements, Schedules, MAP/UP Policy, MAP/UP Price Grids, images, photos, creative files, video, audio, presentations, documents and more) for retailers and distributors to access, retrieve and share 24/7/365 with secure, credentialed access.