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Insider Do’s and Don’ts for MAP/UP Policy Success
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Insider Do’s and Don’ts for MAP/UP Policy Success

Amazon, Communication, Culture, Digital, Distribution, Standards

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]

billj2019-12-18T15:05:29-06:00November 12th, 2018|Categories: Amazon, Communication, Culture, Digital, Distribution, Standards|Tags: Amazon, Amazon Strategy, Authorization, Brand Position, Channel Conflict, Customer Experience, Distribution Network, eBay Strategy, internet, Internet Strategy, manufacturers, MAP Enforcement, MAP Policy, MAP Violators, Marketplaces, Retailer, UP Policy|